If you’ve spent any time scrolling through skincare content lately, you’ve probably come across the “60-second cleansing rule.” The idea is simple: instead of quickly washing your face for 10–15 seconds, you massage your cleanser into your skin for a full minute before rinsing. Advocates claim it leads to clearer pores, smoother texture, and a noticeable glow.
With so many skincare trends circulating online, it’s fair to wonder whether this one is actually worth your time. After all, people are also asking questions like is rice toner good for skin and whether small tweaks in routine can truly make a visible difference. So, does washing your face for 60 seconds genuinely improve your skin, or is it just another viral beauty myth? Let’s break it down.
What Is the 60-Second Cleansing Rule?
The 60-second cleansing rule is exactly what it sounds like: you cleanse your face for a full 60 seconds instead of rushing through the process. Rather than applying cleanser and immediately rinsing it off, you gently massage it into your skin using circular motions, ensuring even coverage across your forehead, cheeks, nose, chin, and jawline.
The focus isn’t on scrubbing harder—it’s about allowing enough time for your cleanser’s ingredients to work effectively. Cleansers contain surfactants and sometimes active ingredients that help dissolve oil, dirt, sunscreen, and makeup. Giving them a full minute may enhance their ability to break down buildup on the skin.
Why Most People Under-Cleanse
Many people unintentionally under-cleanse. A rushed skincare routine—especially at night—often means splashing water on the face, applying cleanser for a few seconds, and rinsing it off quickly.
However, throughout the day your skin accumulates:
- Sweat
- Excess oil (sebum)
- Pollution particles
- Sunscreen residue
- Makeup
When cleansing is too brief, not all of this debris is fully removed. Leftover buildup can clog pores, contribute to dullness, and reduce the effectiveness of serums and moisturizers applied afterward.
How the 60-Second Rule Works
Cleansers need time to:
- Bind to oil and impurities
- Loosen debris trapped in pores
- Break down makeup and sunscreen
- Lift away dead skin cells
When you massage your cleanser into the skin for a full minute, you’re giving these processes enough time to happen properly.
Additionally, the gentle massage increases blood circulation temporarily, which can give the skin a healthier, more refreshed appearance. The key word here is gentle. This method should never involve aggressive scrubbing.
Potential Benefits of Cleansing for 60 Seconds
1. Better Pore Clarity
Longer cleansing may help reduce the appearance of clogged pores. While it won’t magically “shrink” pores (that’s a myth), it can make them look smaller by removing trapped oil and debris.
2. Improved Skin Texture
When buildup is properly removed, skin often feels smoother. Makeup may also apply more evenly because you’re starting with a cleaner base.
3. Enhanced Product Absorption
Serums and moisturizers absorb more effectively on freshly cleansed skin. If residue remains, your skincare products may not penetrate as well.
4. Reduced Breakouts
Consistent, thorough cleansing can help prevent clogged pores that lead to acne. However, it’s important to note that cleansing alone won’t cure moderate or severe acne.
What Dermatologists Say
Many dermatologists agree that most people do not cleanse long enough. While there is no strict scientific rule stating that 60 seconds is mandatory, experts generally recommend cleansing thoroughly and gently—especially at night.
The emphasis is on:
- Using a cleanser suited to your skin type
- Avoiding over-cleansing
- Not stripping the skin barrier
In other words, duration matters—but so does technique and product choice.
How to Properly Follow the 60-Second Cleansing Method
If you want to try this approach, follow these steps:
Step 1: Start With Lukewarm Water
Hot water can strip the skin’s natural oils. Lukewarm water is ideal for protecting your skin barrier.
Step 2: Use the Right Amount of Cleanser
A dime- to nickel-sized amount is usually enough.
Step 3: Massage Gently
Use your fingertips to make small circular motions across your face. Avoid tugging or pulling at the skin.
Step 4: Cover All Areas
Don’t forget your hairline, jawline, and around your nose.
Step 5: Rinse Thoroughly
Leftover cleanser can cause irritation, so make sure you rinse completely.
Step 6: Pat Dry
Use a clean towel and gently pat—don’t rub—your skin dry.
Choosing the Right Cleanser
The 60-second rule works best when paired with a suitable cleanser for your skin type.
For Oily or Acne-Prone Skin
Look for gel or foaming cleansers with ingredients like salicylic acid.
For Dry or Sensitive Skin
Cream or hydrating cleansers with ceramides or glycerin are better options.
For Combination Skin
A balanced, gentle foaming cleanser may work well.
Using a harsh cleanser for 60 seconds could cause irritation, so choose carefully.
Who Should Try It?
The 60-second cleansing rule may benefit:
- People who wear makeup daily
- Those who use sunscreen regularly
- Individuals with oily or congested skin
- Anyone noticing dullness or clogged pores
Who Should Be Cautious?
This method may not be suitable for:
- Extremely sensitive skin
- Individuals with rosacea
- Those with eczema
- People using strong exfoliating treatments
If your skin barrier is compromised, cleansing for longer could worsen irritation. Always listen to your skin.
Common Mistakes to Avoid
Overdoing It
Cleansing longer than 60 seconds isn’t necessarily better. Two or three minutes may cause dryness.
Using Harsh Physical Scrubs
The rule applies to gentle cleansers—not exfoliating scrubs.
Cleansing Too Often
Twice a day is usually enough. Over-cleansing can lead to increased oil production as your skin tries to compensate.
Ignoring Double Cleansing
If you wear heavy makeup or waterproof sunscreen, consider double cleansing: an oil-based cleanser first, followed by a water-based cleanser.
How Long Before You See Results?
Some people notice smoother skin within a few days. For clearer pores and reduced breakouts, it may take a few weeks of consistent practice.
Remember, skincare results depend on multiple factors including diet, hormones, stress, and overall routine—not just cleansing time.
Does It Replace Exfoliation?
No. While thorough cleansing removes surface debris, it doesn’t replace chemical or physical exfoliation. Exfoliation targets dead skin cells more deeply and should be done 1–3 times per week, depending on your skin type.
The 60-second rule complements exfoliation but doesn’t substitute it.
The Skin Barrier Factor
One of the most important considerations is maintaining a healthy skin barrier. Over-cleansing can strip natural oils and disrupt this barrier, leading to:
- Redness
- Tightness
- Increased sensitivity
- Breakouts
If your skin feels tight or irritated after trying the 60-second rule, scale back or switch to a gentler cleanser.
Is It Just a Trend?
While social media helped popularize it, the idea behind the 60-second rule isn’t new. Proper cleansing has always been a foundational part of skincare.
What makes this trend useful is that it reminds people to slow down and be intentional with their routines. Skincare isn’t just about buying new products—it’s also about using them correctly.
Final Verdict: Does It Really Improve Skin?
For many people, yes—it can improve skin clarity, texture, and overall appearance. The 60-second cleansing rule works because it ensures your cleanser has enough time to effectively remove dirt, oil, and residue.
However, it’s not a miracle solution. Clear skin depends on:
- Consistent skincare habits
- Proper hydration
- Sun protection
- Balanced exfoliation
- Lifestyle factors
If you’re currently rushing through your cleansing routine, extending it to a full minute is a simple, no-cost adjustment that may yield noticeable improvements.
In the world of skincare trends, this one stands out for being practical, affordable, and rooted in basic skin science. Sometimes, better results don’t come from adding more products—they come from using the ones you already have more effectively.
If you’re looking for a small change that could make a real difference, the 60-second cleansing rule is certainly worth trying.
